I am spending the most amazing weekend in Phoenix at TNNA. It is so wonderful to be around so many fiber arts people. I am loving every second of it.
Sadly it hasn’t all been wonderful. Today was the keynote speech by social media expert Lon Safko. Sadly this was not what I had hoped it would be. While he obviously knew his stuff, he was not prepared for the audience he was talking to. You could tell that no research had been done ahead of time about the demographic he was speaking to. I wish he had geared his presentation towards small business owners, but most of all I wish he had known about Ravelry. You really cannot discuss social media for the needle arts without discussing Ravelry. It is our home base, where we all gather,talk,and share information. It saddened me that Mr. Safko had no knowledge of this amazing website. I spoke with many of the people who attended and they were all just as frustrated. Thankfully there are a few of us out there who know the needle arts industry and can help give social media advice focused towards the needs of this niche group.
Overall it was a wonderful day! I met with lots of people, had some very interesting conversations, and started making some very exciting plans! Looking forward to more of the same the rest of the weekend. Please follow me on Twitter to get updates through out the day!